So....I was watching Sex and the City - the movie today once more and when I saw all the clothes Carrie moved back and forth between her old and new apartments, I knew it was about time to go and buy something nice for me again as well! Only problem: At midnight, even in Sweden all shops are closed. But hey, what did God invent the Internet for? Online Shopping! So I decided to dedicate myself to online shopping and, as I am truly integrated into the Swedish culture by now, I chose www.hm.com as a starting point. Turned out it was more of a starting point for a e-tailer fairy tale gone bad than for a lovely shopping trip. What happened. Oh well.
There are so many little things which I totally hate about the H&M website. I mean, sure, 2 years ago that website was even worse, but considering H&M is (still) among the top fashion retailers worldwide, I don't want a website which is "not as bad as before", no, I expect a website that is FUCKING AMAZING! Something inspiring, rich and easy to navigate.
Haha.
Wahahaha.
Well, if you want to build a website like that, do not look at H&M's site. Inspiring? Oh well, putting a version of your damn boring magazine online is not that exciting. And spamming the whole Internet plus the website for weeks (or, like it felt, for months!) with that bloody average Matthew Williamson collection is also not that creative. Of course the collection looks acceptable if you let a topmodel like Daria wear it. She could even make a concrete block look nice. Not that Williamson's clothes are all ugly. No. But they are also not great. They are boring, over-priced, ill-patterned, bad-coloured things. Maybe some of the accessories would be still bearable. If you managed to get through the extremely strange and user-unfriendly presentation of the collection (think twice about clicking on an outfit for further details, because you will not be able to get back to the overview. back buttons are so last year I guess) and clicked on one of the accessories....too bad you wasted your time on that, cause EVERYTHING is sold out. You cannot even look at the sold out pieces in detail anymore.
However. You didn't want that overpriced shit anyway, so you switch to the normal women collection. Unneccessary to mention that the stuff shown there is either:
1) so old it is not sold anymore
2) non-existent because it only makes it into 2 shops worldwide
3) plain ugly
4) the same dress/pants/shirt/bra you bought back in 2003, just in the 100th different colour
5) already sold out.
Anyway, so we imagine you still, by accident, found something you actually could picture buying, and, even more incredible, picture yourself wearing. Well, hopefully you do not plan to wear that outfit still in 2009, cause delivery time can take up some weeks or even months. Of course you will have to order the clothes in at least 3 sizes to maybe get one size that fits. And of course it will be a drama to return all the other clothes (well, no suprise, H&M does not want that ill-fitting shit either!). Plus you will have to pay an additional 5 Euro for delivery anyway. Oh great.
Well, people from H&M, would you mind to remind me why exactly I should order online again? Maybe because of the 5 Euro discount coupons you keep sending me, which only are valid for online shopping? 5 Euro? Woohoo, I can hardly cover the delivery costs with that.
Nej, tack!
There are so many little things which I totally hate about the H&M website. I mean, sure, 2 years ago that website was even worse, but considering H&M is (still) among the top fashion retailers worldwide, I don't want a website which is "not as bad as before", no, I expect a website that is FUCKING AMAZING! Something inspiring, rich and easy to navigate.
Haha.
Wahahaha.
Well, if you want to build a website like that, do not look at H&M's site. Inspiring? Oh well, putting a version of your damn boring magazine online is not that exciting. And spamming the whole Internet plus the website for weeks (or, like it felt, for months!) with that bloody average Matthew Williamson collection is also not that creative. Of course the collection looks acceptable if you let a topmodel like Daria wear it. She could even make a concrete block look nice. Not that Williamson's clothes are all ugly. No. But they are also not great. They are boring, over-priced, ill-patterned, bad-coloured things. Maybe some of the accessories would be still bearable. If you managed to get through the extremely strange and user-unfriendly presentation of the collection (think twice about clicking on an outfit for further details, because you will not be able to get back to the overview. back buttons are so last year I guess) and clicked on one of the accessories....too bad you wasted your time on that, cause EVERYTHING is sold out. You cannot even look at the sold out pieces in detail anymore.
However. You didn't want that overpriced shit anyway, so you switch to the normal women collection. Unneccessary to mention that the stuff shown there is either:
1) so old it is not sold anymore
2) non-existent because it only makes it into 2 shops worldwide
3) plain ugly
4) the same dress/pants/shirt/bra you bought back in 2003, just in the 100th different colour
5) already sold out.
Anyway, so we imagine you still, by accident, found something you actually could picture buying, and, even more incredible, picture yourself wearing. Well, hopefully you do not plan to wear that outfit still in 2009, cause delivery time can take up some weeks or even months. Of course you will have to order the clothes in at least 3 sizes to maybe get one size that fits. And of course it will be a drama to return all the other clothes (well, no suprise, H&M does not want that ill-fitting shit either!). Plus you will have to pay an additional 5 Euro for delivery anyway. Oh great.
Well, people from H&M, would you mind to remind me why exactly I should order online again? Maybe because of the 5 Euro discount coupons you keep sending me, which only are valid for online shopping? 5 Euro? Woohoo, I can hardly cover the delivery costs with that.
Nej, tack!
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